COMMERCIAL REAL ESTATE

How Drones Have Changed Real Estate Marketing

Differentiating property listings through high-quality photography and video pays huge dividends for commercial real estate. Today, the latest marketing resource is cinematic aerial drone photography and video for online listings, development progress, and even pre-construction feasibility studies. Building owners, commercial brokers, and facilities management firms are rapidly adopting this technology.

A Clear View of the Land

Whether it’s a single-acre strip mall, or an expansive 100-acre commercial retail development, drones can display aerial perspectives not generally observed from the ground. This can also benefit property condition assessment companies by reducing their inspection time when looking for anomalies that can sometimes be challenging to identify on foot. Also, aerial imagery can help interested parties assess the condition of a property, including the roof, helping to ensure structural integrity. Drones are a safer, faster, and more cost-effective way to inspect and make the pre-acquisition and pre-lease due diligence process more thorough.

Many large commercial real estate brokers are already investing in drone photography and video for marketing higher-end listings. Drone use continues to gain traction across smaller properties, depending on location. Many find the return on investment near 300% and higher, depending on the property and features.

In the Wake of COVID-19

Since the start of the COVID-19 pandemic in early 2020, drone use has dramatically increased. Drones can execute a diverse range of tasks efficiently while minimizing person-to-person contact. For example, drones can provide detailed property inspections that can be conducted without anyone, in reality, walking on the property. Additionally, drones deployed for commercial applications can go places that may be difficult to access if not downright dangerous.

Drones for Real Estate Project Management

Drones continue to increase productivity in both developing and constructing multi-family housing and increase developer capacity to manage properties on a national scale.

Drone technology can:

  • Extend a project team

  • Maximize the operational efficiency of property management, construction, and development platforms

  • Contribute to the project planning, design, and decision-making process at every phase of development/construction process

  • Provide higher levels of consistency

Construction project managers are shifting from old school “boots on the ground” progression monitoring and choosing to map their entire job site each week. This regularly scheduled aerial view is invaluable for tracking progress, inspecting for safety hazards, and keeping real-time data on every corner and interior of a site. Because drone maps are geotagged, it is even possible to take basic area measurements and estimate stockpile volumes for real-time decision-making. Drone data can also be overlaid with other site data or imported into industry software for more advanced management and planning.

Interested in becoming a ConnexiCore pilot? Apply