Many companies interested in drone technology still think of drones as something that works only for capturing visual imagery. Of course, drones can do much more. While drones can capture stunning and clear video and still photography in a way unthinkable even five years ago, they also can produce data that produces actionable insights.

On this episode we are joined by Vice President of Sales at Measure, Abigail Lacy. We explored some nuanced topics in the ever-expanding drone industry—how can you distinguish the contenders from the pretenders? And how can drones be presented in a way that avoids overpromising and underdelivering in an industry that undergoes constant growth and innovation?

Drones can take thousands of images or hours of video of things that previously would’ve been unthinkable. But what good is all that data if you have no way to sort, analyze, and prioritize it? Ken Falk, CEO and Founder of Scopito, has a platform that allows users to understand what they have and quickly find what they need to detect.